Our Team

At Ashwood Financial Partners, we combine expertise with passion to deliver you best-in-class investment management and client experience.

Meet Our Team

Ashby W. Price, CFA, AIF®, CRPS

Owner/Founder

As a CFA charterholder, Ashby must abide by the CFA Institute Code of Ethics and Standards of Professional Conduct. Based on this Code, Ashby must:

  • Act with integrity, competence, diligence, respect, and in an ethical manner with clients and prospective clients.

  • Place the integrity of the investment profession and the interests of clients above his own personal interests.

Certifications and licenses

  • CFA charterholder Why hire a CFA charterholder?

  • Accredited Investment Fiduciary

  • Chartered Retirement Plans Specialist

  • Certified Plan Fiduciary Advisor

  • FINRA Series 7, 63, 65, 86, and 87 licensed

  • Life, Annuities, and Health Insurance Licensed

Kelsey L. Daugherty

Senior Advisor

Kelsey’s role is centered on providing personalized guidance and support to our clients as they navigate their financial journeys. She works with clients to create tailored financial plans and is committed to helping clients achieve their financial goals with customized strategies and expert insights.

 Kelsey began her career at Goldman Sachs as a Private Wealth Advisor where she worked with ultra-high net worth families and institutions. She went to the College of William and Mary for her undergraduate degree and obtained her MBA from Southern Methodist University in Dallas, Texas.

Kelsey actively engages in philanthropic efforts and is a member of the Board of Directors of RVA757 Connects, and serves on the Young Professionals Board at Fit4Kids. She also loves being a coach with Kids on the Move, a 10k training club for middle school students throughout Richmond. In her free time, Kelsey loves spending time on the James River, paddle boarding and kayaking with her dog, Ranger.